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Marketing

Training Objective

 This major aims to cultivate senior applied talents with humanist spirit, scientific quality and credibility character who can adapt to the economic needs in modern markets. The graduates, equipped with the basic theories and methods as well as professional marketing skills in management, economics, marketing, are able to detect and solve practical problems in marketing and competent in for-profit and nonprofit organizations concerning market investigation, marketing planning, market development, channel management, network market and marketing management.

Major Course

 Management, Economics, Marketing, Customer Behavior Theory, International Marketing, International Trade Practices, Statistics, Accounting, Financial Management, Economic Laws, Market Research and Forecast as well as Marketing Planning.

 

 

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